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Sharing resources with other brands offer an opportunity to make our brand have more leads and brand exposure. There are many Thai brands use this strategy to promote their brands or activities in the market; the famous comedy talk show – Note Udom collaborates with Singto the ukulele singer to share their work through a music video. That makes both of their target markets feeling enjoyable with the song and video. The success is a vast online video sharing.

There is a question of what we should consider if we would like to use Collaborative Marketing to promote our brand.

First of all, we must understand what Collaborative Marketing is all about before putting this strategy into a marketing plan.

Here is its short definition.

“Collaborative Marketing is the process of aligning or connecting our brand with other like-minded brands.”

How do we find a like-minded brands? It can explain easily with this example, if our brand talks to a green-conscious customer, we need to find like-minded brands that value the same mindset.

What can our brand be aligned? There are various ways that our brand can be aligned; we can align our target market with them, resources, interests, activities, platforms, services, locations, contents, products, for example.

Importantly, please keep in mind that always create a new thing to excite the market when collaborate!