Panasonic/nanoe A/C
Panasonic
‘Nature is the best technology’ was a campaign for Panasonic Thailand to promote the two air conditioner product series. This campaign based on the global strategy but the Thai marketing team had to localize the drive into the Thai market.
Panasonic cooling technology inspired by nature offered indirect cooling, feel cooling like the coolness in a cave and walking on a dewy morning. 360 communication was used to promote the two products with uplifting the brand image of Panasonic to be relevant with the Gen Y customers.
We worked closely with the Thai marketing team and come out with selecting the two Thai famous brand ambassadors to capture the Gen Y’s hearts rapidly. We used online marketing to create viral and buzzes before the TVC, Out of Home media, PR, and event launched into the market. Nationwide roadshow at dealers helped to support the sales at Panasonic’s dealers.
* Co-work with Integrated Communication
Works
