Philips/CHANGE NOW – SAVE NOW
Philips
Philips Lighting Thailand aimed to accelerate off-take of 400,000 LED light bulbs in consumer channels and also took this chance to educate Philips LED light bulb was right for their choice.
The Change Now – Save Now campaign was launched to urge consumers to change their old light bulbs to new LED light bulbs. We created a buzz online, utilized famous online influencers to post their view changing, and asked them to challenge their friends or their network to do the same. At the end of the campaign, it successfully created off-take of 400,000 units at dealers nationwide.
Works
